6 ways to revamp your business messaging for the new year

Are you using the same old approaches for your business but expecting different results? The new year is a great time to grow your business by engaging your audience in new ways that boost conversions and make your brand memorable.

1. Start sending attachments or links

Want to catch someone's attention more easily? Attaching a link or file to your text message means that recipients can get a quick snippet of the message you want to convey, but they can easily then click a link to go to a webpage or PDF document to get more details. Using attachments means you can keep the actual text message short - so people find it easier to read the message, and it leaves a bit more in your pocket too!

2. Build a relationship with your customers

Keep your customers in the loop by letting them know if you have new products they will be interested in, or when something they wanted is back in stock/ready to pick up. Regular contact about something that matters to them helps build a customer's trust in your organisation as they know that they're being looked after by you.

3. Integrate SMS with your existing system 

Save time and increase efficiency by integrating SMS with your current system, such as Adobe, NetSuite, and many more. This will automate delivery notifications, alerts, welcome messages, surveys, promotions, check-in messages and more.

4. Send in bulk, but personalise

Still deliver a personalised message to each of your customers but save time with bulk emails. 

5. Keep staff in the picture.

Make sure your teams know what’s happening with seamless employee notifications. Use SMS for meeting or task reminders, project updates to relevant stakeholders, latest supply chain notifications, and company-wide communications.

6. Payment reminders

Still chasing invoices from last year? SMS payment reminders prompt higher payment rates within shorter time frames, as experienced by both Synergy and Jacaranda Finance.